HEALTHCARE BUSINESS CONSULTING FOR WOMEN
Empowering Women in Healthcare to Rise on Their Own Terms
You shouldn't have to choose between doing meaningful clinical work and building a practice that supports your life. Root & Rise is a holistic business consultant for women in healthcare built to change exactly that.
A Note from Dr. Amanda
This work is personal to me. I know what it feels like to be the most passionate person in the room and still feel like you're drowning in the operational side of running a practice. I’ve been the solopreneur figuring it out alone, the co-founder building something from nothing, and the clinic director holding it all together while running on empty.
I built Root & Rise because I couldn’t find the support I needed when I was in your shoes. Every strategy, every system, and every session I offer is built around one non-negotiable: your wellbeing comes first.
I'm so glad you’re here.
–Dr. AmandaPrivate Practice Coach for Women
WHERE ROOT & RISE STARTED
The Moment I Knew Women in Healthcare Needed Something Different
After becoming a mom, I saw firsthand the gaps in women’s healthcare and I couldn’t unsee them. I became a pelvic floor physical therapist because I knew we could do better. In those early years I was the only pelvic PT in my clinic. No mentor. No roadmap. Just me and my patients learning together. It was meaningful but isolating, and it revealed a problem I’m now passionate about solving for others.
Purpose alone wasn't enough inside an insurance model. So I took the leap, building a cash-based practice that grew from solopreneur to co-founder of a thriving clinic. That’s where I learned to rise, discovering my strength as a systems-minded thinker and strategic builder who turns vision into structure and brings clarity to complexity.
Then life called me to refine. My two neurodivergent kids led me into homeschooling, and my practice had to flex around that. Sustainability isn’t just a goal I help women reach. It’s the way I actually live and work.
MY MISSION
Building Practices That Honor the Women Running Them
Root & Rise Consulting helps women in healthcare build sustainable, heart-centered, purpose-driven practices and develop clinical mastery through individualized consulting and systems-based strategy, built around their capacity and on their own terms.
I’m a Practicing Clinician and Owner Doing This Work Every Day
Dr. Amanda Townsend, PT, DPT, PWCS
As a private practice coach and holistic business coach for women in healthcare, I bring board-certified expertise in Pelvic & Women’s Health Physical Therapy with CAPP-Pelvic and CAPP-OB certifications and over 16 years of clinical experience.
Co-founded a pelvic PT clinic that doubled monthly revenue within 21 months
Built a solo cash-based practice generating full-time income in part-time hours
10 years holding the Orthopedic Certified Specialist credential
6 years of experience as a clinic director
I’m an analytical, systems-minded thinker and strategic builder. I simplify complexity, anticipate challenges, and build processes that actually work, with curiosity, transparency, and genuine care for the women I work with.
MY APPROACH
The Root & Rise Blueprint for Growth
Our three-phase framework lays the foundation for steady, sustainable growth that doesn’t cost you everything.
1. Root: Ground in Clarity, Core Foundations & Capacity
We begin beneath the surface looking at the beliefs, systems, and habits shaping the way you work and the pace at which you can actually build. This is where we establish strong, sustainable roots.
2. Rise: Build with Intention, Alignment & with a Sustainable Pace
Once the roots are steady, we grow upward integrating strategy, skill, and systems that reflect who you are and how you want to serve. Every expansion is paced to your capacity, so growth holds instead of collapses.
3. Refine: Sustain with Ease, Integrity, & Attunement
Growth isn't about constant expansion. It's rhythm, evolution, and adjustment over time. Here, we reinforce what keeps you balanced and teach you to read your own signals so you can adjust before you're depleted.
My Consulting Is Grounded in These Beliefs
Humanity
Every person deserves to be seen, respected, and treated with dignity.
Curiosity
An open-hearted drive to learn, question, and understand shapes every session and every strategy.
Growth
Growth is the continual process of becoming, expanding awareness, skill, and capacity through reflection, learning, and aligned action.
Collaboration
Shared purpose built through mutual respect and diverse perspectives is at the heart of how we work together.
Autonomy
You have the right and responsibility to make choices aligned with your own truth and capacity. My role is to support that, never override it.
Community
Belonging built through shared values, mutual support, and the exchange of care and knowledge. That's what this work is rooted in.
Recent Blog Posts
The Clinical Practice Behind My Consulting Work
Root & Rise Consulting is one side of what I do. I also practice as a pelvic, perinatal, and orthopedic physical therapist in Ohio through my clinical practice, Unbound Pelvis.
You Deserve Someone in Your Corner Who Has Actually Been There
You became a clinician to do meaningful work, not to spend your days drowning in the operational side of running a practice. If you’re ready for a thought partner who understands both the clinical and business sides of your world and has lived every stage of building one, I’d love to connect.